Paint Survey: 8 percent of consumers preferred foreign brands, said non-xenophilia.

Red, orange, violet Huang Lvqing <p>, ever-changing paint colors, whether consumers buy it? .Anti-mildew alkali formaldehyde, paint features with each passing day, whether the consumer trust? .Odor paints, coatings have been introducing children, whether consumers are willing to pay for it? .May 24 ~ June 4, "Information Times Home special section" and found room home network to address these issues a 10-day survey paints consumer network, obtain a valid sample of 11,232 copies, the results showed that nearly nine .percent of consumers said they would buy with anti-odor paint formaldehyde function. .</ P> <P> <P> <p align="center"> foreign paint brand awareness and purchase rate more than twice the national brands. .</ P> <p align="center"> </ p> <p> consumers preferred foreign brands over Bacheng </ p> <p> 11000 online survey samples were drawn over the data show that foreign brand awareness and paint .purchase rate twice more than the domestic brands. .Consumers have heard of or used paint brands, the top three are foreign brands: ICI Dulux best known, accounting for 25.5%; followed by the state legislature, 24.1%; in 2006 ranked by foreign acquisition of China Resources .third. .Another problem is more intuitive results showed that more than Bacheng of consumers said interior wall paint if you need to buy household products, will be the first choice of Dulux, the state legislature to Viagra and other foreign brands; and are willing to buy Jiabao, Bauhinia, giraffes and other domestic .Paint consumers add up to only 16.7%. .The attractiveness of foreign brands and reputation is evident. .Many users said that not select the paint is not xenophilia made, but the foreign brands are indeed higher than domestic paint paint odor, color and so much stronger performance. .</ P> <p> one after another in the state legislature, Dulux, Mr. Chen worked in the industry, said the current domestic market is indeed still in the interior paint dominant foreign state. .But, in fact, foreign-made paint with the paint is not a great product differentiation, resulting in this situation is more the result of the consumer subconscious guide. .The subconscious is a marketing tool incentive gap: foreign brands are better at using television, newspapers, radio, Internet and other mass media channels such as brand image and build brand loyalty. .In particular, this one in the low-end market, domestic brands do not focus on brand promotion, accustomed to the price-oriented and selling point. .</ P> <p> choose the first element of environmental protection into the paint </ p> <p> from price to color and then to green, paint manufacturers around these elements bored development and advocacy. .And the end consumer when buying paints, Which is the most important elements of it? .37.9% of the respondents said that their environmental performance will be the first element as the selected coating; 29.3% of those surveyed would purchase price as the primary consideration in coatings, as well as 24.1% of users said the reputation of the most valued brand paint .; while only less than 9% of consumers said they would "color number" and "product appearance" as the main basis for selection coatings. .</ P> <p> another data show that effective promotion of the media in recent years, consumers have for the coating to improve environmental knowledge. .58.3% of those surveyed were aware of formaldehyde in indoor air pollution is the main component, the other also know that VOC and benzene. .When asked, "Now the market launch of many odor, anti-formaldehyde coating product, you will buy it? .", 87.5% of consumers chose the affirmative answer. .It can be seen, the hands of consumers, the paint basically consistent with the market knowledge, consumers paint a more comprehensive understanding of consumer becoming more rational. .</ P> <p> Guangdong Coating Association, said Assistant Xuan Weirong, With the development and environmental protection have received increasing attention, consumers will look gorgeous colors to choose from switching to more eco-friendly brand .This also provides a paint brand new weather vane and the higher demand, consumer choice based paint brands can be said that the long-term development. .</ P> <p> the other hand, as Dulux, Jiabao, China Resources have launched brands such as children paint, children's room decoration pollution increasingly attention. .Market prospects of the children how the paint? .Whether the consumer that the children's room children need to brush paint it? .87.5% of consumers in the survey said children for children to buy paint, but paint products for children safety, environmental protection requirements are higher, parents in the choice may be more picky when it came on the paint companies .that is both an opportunity and a challenge. .</ P> <p> two or three hundred dollars per barrel price of popular </ p> <p> Now that the price had been relegated to consider the elements of consumer choice, the second coating, what is the price of paint products that the most popular? .Survey, 41.7% of consumers said they would buy a barrel (5 liters) 200 ~ 300 yuan price of paint, 29.2% of the consumers 100 to 200 dollars a barrel, paint, select 100 and 300 yuan to 500 yuan price .respectively only 12.5% and 16.7%. .Thus, a more moderately priced paint was the favorite of consumers, on the lower and higher price, consumers will be functional or cost-effective on a number of concerns. .</ P> <p> advocating color in fashion of the moment, the color changes as the direction of many paint companies aspire to, and some brands can be called the changes the thousands of paint colors. .In the question about color preferences, white, pink, blue, yellow and other traditional paint color get higher ratings, in descending order of 27.4%, 21.1%, 19.4%, 14.5%; while the color is more .a bit of green, purple, red and get the support rate is not high. .Visible, the color of the paint consumer at this stage or in the traditional colors based on the more unique, highly stylized color acceptance of temporarily high. .And even though most consumers would choose the traditional colors - white, but it is worth noting that many consumers have Qicheng other colors, which indicates that more and more popular paint palette, the color of consumers .demand is becoming increasingly widespread. .</ P> <p> Also worth mentioning is that, in the coating performance, consumers are showing a selection of environmentally friendly paint odor tendency to 25.9% of those surveyed chose "has no odor," as the most .attention to the paint function. .In addition, the "scrub performance" and "anti-mold function" also have the support rate of 22.2%; still 17.3% and 12.4% of consumers choose "lasting color" and "alkali Performance .. " .Guangdong Carpoly coatings market manager, said Xie Fang, in the choice of various functions, the data do not show significant differences, showing that consumers increasingly to paint a comprehensive functional requirements, the various demands on the coating are .increasing. .This is also the paint industry, a major challenge to all aspects of the functions are performed well by consumers, need to do product innovation and upgrading, with powerful features captured the hearts of consumers. .</ P>.