Coatings market development trend of the development trend of catching up paint.

<p align="center"> </ p> <p> three decades after the development of the coatings industry, three years a small change in ten years great changes, consumer demand continues to upgrade, competitive brand after another, continuously promote the strategic guise .to promote the continuous development of industry as a whole. .</ P> <P> <P> <p> forward in the ongoing tide, some brand has been leading this trend, it has become the industry's leading brands, such as the state legislature, Dulux, Resources, etc.; some brands .flexible transition to catch the tide of this development, so walk in front of the industry, such as Garbo Li, Mei Tu disabilities, etc.; some brands found the right direction, and efforts to meet the trend direction, so to come from behind, such as the three trees .etc.; and some brands stick to the same, poor transition, making the other brands with the rapid development of industry was stagnant while riding, maintaining the original share and influence, seen for many years to grow, such as Bauhinia flowers; of course, .estimated number of brand development trend of the wrong direction, get smaller and eventually disappear in the market, such as Paez and so do not enumerate specific brand. .</ P> <p> where the direction of the trend? .What is the future trend? .How can I keep up with the development trend of stocks? .</ P> <p> this problem simply paint on the paint market talk the market is indeed not a good answer, but the view and relax to all the global coatings industry trend of development status, you can sort out a general framework for it. .</ P> <p> look into all sectors of the coatings market point of view, that the development of coatings industry, is to learn and imitate other mature industries, especially the FMCG industry practices in the process. .Paint industry as part of the traditional building materials industry, and marketing of FMCG and other cutting-edge industry compared to both the marketing concepts, brand building, promotion practices, or creative expression, etc., are fully behind. .It is precisely because the state legislature, Dulux, Resources and other pioneers actively introduce FMCG industry, marketing personnel, to promote her ideas, that makes the original gray paint industry has become one of the gorgeous scene together. .</ P> <p> FMCG marketing ideas to bring about changes in the coatings industry is obvious, so the coatings industry is no longer just a single dark, cold building products, but the lives of consumers demand and close contact .become more lively, expressive. .</ P> <p> show obvious changes in packaging. .Early in the packaging design is simple, basically a brand name with consumers knowing what the technical descriptive product name, such as the "new decorative paint from benzene," and so on, when the same brand launched several products, between products .differences will be very very vague, not to mention the formation of brand differentiation. .</ P> <p> introduction of FMCG packaging concept, the biggest change is the packaging design of the product selling point of the performance of more intuitive, creative technology. .Packaging not only pay attention to the degree of visual beauty, more emphasis on product packaging images showing the concept of creativity, such as love, transparent varnish paint product packaging, the first to "Refreshing Li" named visual presentation products, selling, and then reflected through the wood .patterns of creative design elements amber screen, make the product more distinctive prominent selling point. .</ P> <p> packaging performance is another one, some first paying attention to packaging brand brand style planning, through the style of unified planning, the formation of the terminal display integration effect, and the formation of a distinct difference from other brands. .Such as the Nippon series launched to taste after purification, the gradual formation of new packaging style, that is, on the overall layout of the arc by a diagonal through it, and in this process, such as bronzing hot arc silver or different grades of ordinary four-color, etc. .; and a single product through the package picture differences, such as dandelion on behalf of odor series, Narcissus effect on behalf of the whole series of aldehydes and the formation of the net difference between each other, so as to achieve the overall unity and the perfect combination of individual characteristics, and this is precisely FMCG .such as Procter & Gamble, Unilever's product packaging where the essence of the concept. .In the state legislature, led by Dulux, some brands have a positive transition, such as China Resources paint, love, paint, Carpoly so well catered to this trend, promoting the brand higher level. .</ P> <p> course, folding and other POP there have been positive changes in design, visual design not only emphasizes the beauty, but also differences in the information conveyed, popularity, and so convincing a comprehensive upgrade, such as the state legislature net .Wei Chuan efficient folding design, giving the impression that building materials are no longer a technical manual, but rather as a leaflet full of cosmetics as human care, to explain the interest of selling distinctive manual. .Language of the text is no longer just a technical description of the language, but the interest from the consumer point of view to explain language. .</ P> <p> into FMCG marketing idea, the greatest impact, as is the brand and product appeals to change. .The original of talking, the parameters of stereotyped gradually transformed into novelty divergent demands, the concept of demands to meet consumer preferences. .Consumer as the core of all excavation, all to meet consumer demand for refined, the concept of an endless stream of new products, new promotional tactics ever-changing, so that the entire industry into the brand marketing from the fast lane and become crowded together. .</ P> <p> then, the concept of these brands and products come from? .What methods are summarized in accordance with out? .Brand and product concept development has gone through what stage? .What is the future trend? .In short, the concept of brand and product development stage, stage of development is consumer demand, the trend of branding, that is, the trend of consumer demand. .</ P> <p> early, paint products are only covered by a wall building materials products to the consumers, we are similar to each other, who's well-known large, wide channels who, who who is a good bright color .brand. .Refining the product concept stage does not matter, just focus on the channel to promote the laying, you can create a profile. .Most of the current market, the brand that has grown up from the stage, and the level of the formation of a preliminary layout. .The most outstanding performance at this stage, undoubtedly the state legislature, Dulux, China Resources. .The state legislature through the "everywhere to shine" brand advocates, single-handedly raising awareness, the pioneer attitude, and establish industry leadership position. .Similarly, the CRC to "true experts in the paint industry," the channel through professional aspirations and deep secret agents, to enter the industry leadership. .</ P> <p> However, with the increase in the number of users paint products, to stay to experience more and more time, heavy smell of ordinary paint, volatile matter content of the shortcomings of gradually showing a large, no one can live in a home filled with poison gas .environment inside, so health is a major demand of the stage. .Centralization of demand led to the homogenization of the competition, so there is more than 60% of the country, said health troubles paint situation. .Carpoly positioning "Healthy Living Color" localization paint love "love love family health", three trees stands for "three trees healthy paint," basically all around healthy start. .This stage our common confusion is not healthy Well said, consumers do not buy it, say health Well, we each are the same, difficult to open the gap. .The competition is specifically expressed in stage two poles: an extreme performance of the health of competing demands even more dazzling to see who is more attractive; performance of the other extreme, are looking for each other stronger and more credible justification. .Nippon launched the "odor technology", so that further deepen the concept of health and specific, to guide the direction of the industry's health. .Rich sub-launched the "boss drink paint" on-site activities, integrating the industry's health has even pushed to the intense level of competition, then love paint launched the "Health of the paint can fish," end-user experience activities for the industry with the same .to new health manifestations. .</ P> <p> However, with the increase of similar products and the diversification of consumer demand, creating new market demand changes, the performance is, first, the further the health needs of people, two people not only healthier, more .Other features also produced on more demand, so enter the competition phase of the comprehensive quality performance. .Innovative selling point at this stage one after another, for the industry to bring new weather. .Such as the introduction of Dulux Hao Long, the state legislature launched highlighted, CR's anti-yellowing, White Lai health functions such as pan gradually emerge, followed by Carpoly launched the "Children's paint," married launched three trees with paint .and so on, the further breakdown of the health function. .At the same time, like "In addition to formaldehyde", "low metal", zero VOC and other functions continue to introduce, further deepening the implementation of the health function, the entire industry into a healthy, quality, performance, comprehensive competition period, the concept of the flood, the number of .and numerous demands for higher product promotion, but also marked the development of the industry into a new level. .Of course, promote the concept of creativity is also increasingly facing difficulties, particularly the concept of health, further in-depth is close to dead end, facing the enormous development bottleneck. .</ P> <p> industry to the present, traditional health, quality, performance demands a great deal of development already facing a bottleneck, breaking more difficult. .Where is the future? .Where future development? .These issues become the industry common questions and confusion. .</ P> <p> in the domestic market is difficult to find reference to the case of the object, and perhaps look to foreign countries regarded as a good reference for self-break. .We found that foreign sales and domestic market coatings market the biggest difference is less involved in foreign countries to promote health, quality, performance and other selling points, but to put more resources in terms of color experience. .If they do not call paint shop paint shop, but the "COLORS" more, translated, the "color center" to the color of the diversity and creative direction to become their major promotion. .</ P> <p> In general, the popular foreign and domestic sooner or later will be popular. .The color is so popular abroad, mainly for two reasons: First, their products, excellent quality, strict production standards in the control and competitive environment, health, quality, performance, etc. have already reached a high level, to the consumers is not .a problem worth worrying about; Secondly, the quality of European and American countries with high, strong hands, the high aesthetic taste in home decoration decorating popular DIY, so that their natural color into focus. .</ P> <p> this direction signs in the country has emerged, first, the state legislature launched the "My idea, my state legislature" to promote color as the future direction, ICI also experience the center of the color .China Resources to color Fong opened a new round of development trend of paint. .The future? .Although the practice of the above brands only Banzhebanyan, fragmented, but Xinghuoliaoyuan, may mean a coating to promote the new century is about to open the door. .</ P> <p> the tide of the market all the way forward, as constantly promote the history of me will prosper, those against me will perish. .In the development of the tide, you are into the rhythm and direction of the trend, this trend is hard to find the direction and location? .</ P> <p> the development trend of paint, you catch that? .</ P>.