Monday, December 27, 2010
Coating successfully developed the first song of the trilogy: Ebb Tide - sweep City.
<p> the past two years, with the paint industry to accelerate the process of regional flat, all manufacturers are more and more gaps in the market, secondary and tertiary markets became the brunt of a new round of the manufacturers competing positions. .</ P> <P> <P> <p> marketing personnel will be outstanding sum up the successful development experience to share with our paint. .</ P> <p> successfully developed two important points need to master </ p> <p> reverse thinking, from fruit to guide customers because </ p> <p> XX lets you make more money .you interested? .</ P> <p> negotiations with customers, we must first set point, then the argument through facts, figures and theoretical arguments to support their point of view the arguments, thus achieving the purpose of convincing customers. .Such argument is "excellent customer master high-end products sold in low-grade products are only secondary and foil", it would have to analyze why the vast majority of architectural paint grade products accounted for by foreign brands, most of the decoration is painted in the local high-end products .possession of well-known brands (reason: The operation on the manufacturers, have profit margins, marketing support is not a problem; for customers, good quality high-grade paint, the market price is not much higher than the middle and low product, easy to form the quality reputation .also easy to win popular support at the local dealer - actually do both things, but many companies just some effort to avoid the 80% of the customers will be low-end products at high prices to sell short-term behavior.) .</ P> <p> he is the designer customer, the customer is you reap what you get melons, reap. .</ P> <p> mainly for new customers about their products features and advantages, and certainly appreciate the brand, or go along with customers, do not belittle the competition hands. .Another thing, should not start throwing the company low-priced products, or about the wrong he has no escape route - after all, 80% of the industry like or dealer price is naturally to do and not do as .measure - the negotiations to leave some leeway. .If the customer acknowledge their ideas, excellent customer further analysis of the company, or other brand products in high-end experience of the successful operations to attract customers, and guide customers to sell products or features in the high-end products and so on. .If I initially recommended low-end products to customers, the results one year, the low-end products are mainly sold to certain customers - that is things are difficult, reap. .</ P> <p> specific to talk about the development of the following trilogy. .</ P> <p> First Song: Ebb Tide - sweep the City </ p> <p> one essential tool </ p> <p> card 1-3 boxes, publicity materials of various categories of major, .small gifts, mobile briefcase (remember: do not carries the package), a pen, a notebook, uniform clean clothing. .</ P> <p> Second, the sweeping city skills </ p> <p> 1, sweep the city object: in the secondary and tertiary markets to find the image of the brand franchise stores, the leading brand stores and small supermarket-based paint. .Take into account other hardware providers, board operators, decoration teams. .Specific mainly to the following persons - </ p> <p> A, hope and strength of the enterprise, well-known brands of paint dealer. .</ P> <p> B, hoping to make money long-term stability and must have extensive practical experience of paint dealer. .</ P> <p> C, have better financial strength and brand marketing ideas for decorative building materials dealer industry or related industries (such as engineering company / decoration company.) .</ P> <p> D, investment in other sectors interested in the cause of paint marketing companies and individuals, well-known plate, ceramic, metal, industrial coatings distributor. .</ P>.
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