2010 have a beautiful coat paint coating industry how to shape the brand.

<p> over a long period of observation and found a good shape and laid the brand is a key point of the market, if not a beautiful coat and good publicity, it is difficult to market and get people's approval, following a Xiaobian told you .Come explore explore: </ p> <p> we observed market, China's paint industry in production efficiency and product level is relatively low; mimicry in vogue; many brand positioning is unclear, the image fuzzy; enterprises logo .Staff did not feel that consumers turn a blind eye; product promotion to spare no effort, the company's brand is nameless; re-development of light services, the brand into anticlimax. .Although China is paint country on the map, but not power, many OEM companies have embarked on the road, as the foreign cheap labor. .</ P> <p> caused the main reason for lack of a strong brand in China, in addition to tangible assets of enterprises to pay attention ignore the intangible assets other than the traditional way of thinking, are not familiar with high-level brand strategy and brand management is an important reason. .Because brand management is a new topic, the management staff were not as traditional in terms of product design, production management as familiar; there are many entrepreneurs recognize the importance of brand building, but do they think the brand will cost a lot, resulting in .discourage its brand building; some brand awareness within the enterprise there are differences, understanding of different brands, each department has little understanding of brand building; Some companies lack the brand management organizations and personnel, brand building and lack of overall planning. .So many and so forth. .</ P> <P> <P> <p> So, how should the Chinese paint companies right out of a brand building world? .First of all, to have independent intellectual property rights to intellectual property into the brand strategy, with its own trademark, self-management; Second, to increase research investment, emphasis on technological innovation, attention to product development and design, constantly inject fresh blood and maintaining brand vitality; .Third, we must attach great importance to quality, attention to product quality and service quality, because the brand is the essence of quality, strong brand means high quality; Fourth, accurate positioning of the brand, a scientific, clear positioning of the brand relationship building .health, is the formation of brand personality and brand image of the premise; Fifth, we should do public relations, advertising, pricing, packaging, building and other marketing channels, including the integration of communication. .Location is based on a premise of the integration of communication is to establish an effective means of brand paint. .</ P> <p> the right attitude, coupled with the right approach, is the key to brand building. .Everything can not be done overnight, but as long as continue to advance along the correct path, I believe the Chinese paint industry will certainly have a strong number of world-class brand, so that it can be a real development in order to improve themselves and show themselves. .</ P>.